MAKENI COMMERCIAL ACTIVITY Analyisis
The present study is the result of two years of work in the commercial area of Makeni. In a first phase, a quantitative study was conducted with a representative sample of more than 400 interviews with buyers and sellers in that area. More than 20 people from UNIMAK and CEU San Pablo participated in it. The second qualitative phase of the study has sought to contrast and explain the data obtained in the first phase, as well as seek recommendations for the improvement of commercial activity. In this phase, there have been participate 6 persons from UNIMAK, the HUB and CEU San Pablo. The full study has had the full support of the Town Hall of Makeni
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Field Work July 2018
This project, within the Seedbed of Economics, offers the main conclusions of the ANALYSIS OF COMMERCIAL ACTIVITY IN MAKENI (July 2018), whose scope of action focuses on the market and the main street (Lunsar Road) that unites the market with UNIMAK.
This analysis is essential to know in depth the local reality and to be able to define next steps of action between UNIMAK and CEU together.To carry out this activity, a series of steps were carried out that facilitated the fieldwork. In the first place, the object of analysis was divided into zones in order to determine the magnitude that could be covered during the two weeks of work. Subsequently, a pre-test was carried out to verify that the questionnaires, designed in Spain, were adapted to the local reality and were perfectly understandable. The information focuses on sellers and buyers, in order to analyze distribution and consumption behaviors and, thus, be able to extract recommendations for the future.